“Meghan Markle Smiles Makeup-Free in Ever Launch Video as Collection Sells Out in 60 Minutes”

• Meghan Markle marked the debut of her As Ever lifestyle brand with a fresh video posted April 2
• The 43-year-old royal appeared fresh-faced in the brief footage captured beside a laptop and posted to social media
• Insiders confirm the initial As Ever collection sold out within 60 minutes of availability

The Duchess of Sussex commemorated the inaugural release of her lifestyle venture As Ever with enthusiasm.

Her Royal Highness introduced the brand’s premiere assortment on April 2 through the official website. To celebrate, she posted an excited video update on her Instagram platform.

Reliable sources indicate every As Ever item became unavailable within 60 minutes of release. The exclusive Wildflower Honey with Honeycomb ($28) vanished from shelves in under five minutes.

The California-based royal documented the historic moment through a candid smartphone video shared that morning (April 2).

Amid suspenseful website loading screens visible on her laptop, the duchess exclaimed: “Okay, let’s go, let’s go!” before gasping, “We’re live! Amazing! This is happening!”

Her camera scrolled through product pages featuring Raspberry Spread in Gift Packaging ($14) and Limited Honeycomb jars ($15), capturing her delighted reaction to the successful launch.

“Incredible!” she shouted in the natural selfie video, showcasing damp hair and a crisp blue button-down with white trousers. “We’re officially online!”

Following her Netflix documentary With Love, Meghan (March 4 premiere), this launch continues the former actress’ busy season. The initial assortment debuted through Netflix’s consumer goods division, currently shipping domestically with international expansion planned.

Officials confirmed seasonal releases will continue, promising future collections from the duchess’ passion project.

During an exclusive March interview, the entrepreneur reflected on navigating brand development challenges. “Transformations happened constantly – even our name changed mid-process,” she explained. “It became an evolving journey.”

Despite public scrutiny, she emphasized personal growth. “I’m thankful for supporters allowing room for trial and error. Everyone needs space to learn,” she told reporters.

The brand initially surfaced as American Riviera Orchard in March 2024 when friends received raspberry preserves. By February 2025, the expanded concept rebranded as As Ever to accommodate diverse offerings.

The debut collection features herbal infusions (lemon-ginger, hibiscus, peppermint), baking mixes, decorative flower sprinkles, honeycomb-infused wildflower honey, and signature raspberry preserves in collector’s packaging. Products range from $9 cookie tins to $28 specialty honeys.

In an April 2 newsletter, the duchess shared her vision: “What began as a farewell phrase now blossoms into an invitation. Welcome to As Ever – not just products, but expressions of affection.”