Beyoncé Glitters in Gold Sequined Dress with Plunging Neckline as She Poses by Eiffel Tower in Paris

Beyoncé is celebrating the launch of her whisky brand in style!

On Friday, Sept. 27, the Cowboy Carter artist, 43, shared a promotional video on her Instagram account which showed off her glamorous Parisian celebration for the launch of SirDavis Whisky.

Wearing a sexy, glittering gold dress with a plunging neckline, the 32-time Grammy Award winner can be seen posing with a case and bottles of the liquor and holding a glass up to the camera in cheers as she sports a silver bob hairstyle and nails decorated with SirDavis’ logo, which features a horse.

On Saturday, Sept. 28, Beyoncé also shared photos of the celebration, which took place in a chic Paris hotel — and the Eiffel Tower can be seen lit up in the distance. In the photos, the “Freedom” singer posed on a lounge chair with a bottle of SirDavis on the table next to her and a crystal glass of the drink in her hand.

Another shot shows her and husband JAY-Z arm-in-arm as they greet their party guests, and yet another photo captures the musician carrying a bedazzled purse made to look like a bottle of the whisky — complete with the brand’s equine logo.

The post also includes a black-and-white snap of Beyoncé and the rapper, 54, enjoying dinner with their guests, a shot of the SirDavis name emblazoned on the hotel door’s and a photo showing the singer laughing with some friends.

Beyoncé announced SirDavis last month, writing in a press release that she worked alongside Moët Hennessy for “years” to create the American whisky, which pays homage to her home state of Texas and her family.

“I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling,” she wrote in part in a statement.

The singer named the liquor for her great-grandfather, Davis Hogue, who was a farmer and moonshiner in the South. She said that Hogue “stashed whisky bottles in the empty knots of cedar trees” during the Prohibition for his friends and family to find.

“When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated,” Beyoncé added in the press release. “SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy.”