blush blindness trend: will the weird girl with heavy make-up become a symbol of beauty?!

blush blindness trend: To understand “blush blindness,” one has to understand “eyebrow blindness,” a term coined on TikTok to describe the 2010s phenomenon of thick, overdrawn eyebrows.

Last month, users began reminiscing about this era of makeup with shame and regret. Now many online makeup lovers have started to become concerned about other cosmetic trends they may be overdoing, especially the current level of pigment on their cheeks, as blush has emerged as the latest makeup craze.

Stay with this section of makeup and beauty in the health and beauty section of Eternal Pen magazine.

blush blindness trend

Now, women are debating whether they look good with bursts of red and pink spread across their cheeks and all the way to their temples or if they’re all just sheep following another viral trend.

blush blindness trend: Since the rise of the “strawberry girl” and “cold girl” makeup over the past three years, blush has become a must-have beauty product. According to Circana, blush sales reached $462 million in the past 12 months in the US prestige makeup market, a 36 percent increase over the previous year.

On Amazon, blush raked in $59 million. Numerous blush trends have emerged this year, including “boyfriend blush,” “sunset blush,” and “glazed blush.”

blush blindness trend: Some consumers hope to achieve a more natural, sun-kissed flush, while others have seemingly taken inspiration from singer Sabrina Carpenter’s heavy, doll-like application — blush blindness be damned!

It’s a far cry from the previous decade of beauty, when there was little to no emphasis on creating a warm, rosy visage. Over the past decade, blush was a product associated with mature women. But that perception has started to shift.

Blush is the new highlighter

blush blindness trend: In the 2010s, it seemed as though blush was mostly an afterthought. Contouring and highlighting had finally gone mainstream after years of being practiced by drag queens. The goal was to make the face look as angular and “snatched” as possible with little to no emphasis on vibrant colors. Instead, consumers prioritized a shimmery, metallic finish with bronzers and translucent highlighters.

Beauty forecasters have predicted that makeup will head in a more maximalist direction throughout the year. Some have connected this to the slow rise of the “weird girl” aesthetic that emerged in response to the “clean girl” and the ultra-pink, Barbie-core aesthetic. By contrast, the weird girl look includes bright colors, clashing patterns, and bold pops of makeup, including bright lipstick and heavy blush.