Taylor Swift Fan Behind Eras Tour Updates Account — and Viral ‘Seemingly Ranch’ Moment — Reveals Identity (Exclusive)
There’s a Swiftie in Singapore who hasn’t missed a single one of Taylor Swift’s Eras Tour performances.
Since opening night in Arizona on March 17, 2023, the super-fan has seen Swift in every venue she’s sold out on six different continents. For the most part, he’s tuned into the shows on TikTok livestreams, but he’s also been physically present in the crowd for several of the career-spanning concerts.
But he hasn’t been religiously tuning in simply for personal pleasure. For over two years, he’s dedicated hundreds of hours to documenting the historic, record-breaking Eras Tour for his own audience of 813,000 followers on X (formerly Twitter).
On Nov. 1, 2022, the day Swift announced she was going back on tour, the Singaporean fan launched @tswifterastour, an anonymous social media profile dedicated to keeping fellow fans updated on her anticipated return to stadiums. With some viral posts that have breached beyond the Swiftie community, the admin has watched his work make mainstream media headlines, and he’s even given a few interviews himself.
Through it all, the Eras Tour expert has kept his identity a secret — until now, that is, because on Dec. 8, the Grammy winner will close her Eras Tour with a last show in Vancouver. Nat Lopez — whom PEOPLE can exclusively reveal is the person behind the leading Swift update account on X — will be there to witness the grande finale.
First, however, Lopez has another milestone to celebrate: finishing high school. He’s already taken his A-level exams, and after the graduation ceremony on Dec. 7, the 20-year-old will fly from Singapore to Canada for the Eras Tour closing night.
“This is my first solo trip, and in fact, this is my second time ever out of Asia,” Lopez tells PEOPLE ahead of his journey to Vancouver. “I’m excited to experience Canada and just explore. It’s a new place, a new environment, and of course seeing Taylor, that’s always an exciting thing.”
This won’t be his first time attending the Eras Tour, though. Lopez was able to nab tickets for all six shows she performed in Singapore this past March. Technically, he started saving up for the pricey seats back in 2018, during Swift’s Reputation Tour, the last time she took her talents to stadiums around the world.
He set aside money for when the Reputation Tour came to visit Asia, but Swift only ended up performing in Japan. At the time, Lopez was a young teenager and unable to travel solo. His parents wouldn’t take him either, as he says they “didn’t understand” why he was so desperate to see Swift in Tokyo.
“I had to miss out on [the Reputation Tour], but I did have a little money saved,” he explains. “I put that money away until the next time she toured, and then COVID happened, and she didn’t tour for quite a few years. When the Eras Tour was announced, I started saving again, and I added that to the Reputation Tour fund that I already had.”
Originally, only three Singapore dates were set for the Eras Tour, and Lopez opted to try for tickets to two of the shows. When she extended the stop two-fold, he decided to stretch his savings to cover four nights. Thanks to his X account’s viral notoriety, he was offered two more tickets sponsored by brands.
And yes, even when he was physically present at the stadium, he diligently continued updating his X followers about the show’s ongoings.
Whether in the crowd or watching a livestream from home, Lopez has developed a streamlined process for documenting performances. From each concert’s start to finish, the admin posts about Swift’s outfit choices for each era and shares videos of performance highlights. When it’s time for the widely anticipated acoustic portion of the night, the X user blasts updates about which “surprise songs” Swift chose to sing.
“In real life, I love staying organized, so I made it quite a big deal to stay organized for this as well,” Lopez tells PEOPLE. “I would say the first few shows [were] a real mess for me because I mean, no one knew what was happening. No one knew that we were going to keep getting new outfits or surprise songs.”
After nearly 152 shows, the student says the process has become “quite simple.” He knows all the variations of Swift’s on-stage costumes and can recite the setlist by heart. Sometimes Lopez will draft tweets, though with such frequent surprises, it’s hard to draft and schedule posts ahead of the show.
“Surprise songs are the most hectic time for me because I’ve got to update the outfit, the song, the album, whatever she’s saying, all in like mere seconds, but I think I’ve just gotten used to it,” he adds.
When Swift started her U.S. leg, Lopez had no trouble waking up a little earlier to fulfill his duties to the fandom. The Australian shows were easy as well, just an adjustment that moved Lopez’s shift from morning to evening. Lopez says the “real struggle” came about when the tour made its way to Europe.
“I didn’t actually know if I was going to do it. I didn’t know if I was going to have the time or the willpower to be awake in the middle of the night,” he admits. “But lucky for me, the European leg was along the span of my school break, so I didn’t really have anything going on. I thought, let me just do it. I’ve done the rest of the tour.”
Surprisingly, Lopez says he only feels a bit of pressure when he’s juggling updates with his life outside of X, like when he was busy in class.
“[If] I’m at school, I’ll just secretly do it under the table or something, but that’s rare because the shows are usually on weekends, which is really good for me,” he explains. “For me, if something becomes stressful, I just stop doing it. But this has just been fun for me. It’s been enjoyable.”
After garnering such a massive following of Swifties, Lopez started to receive direct messages from fans actually in attendance at the show. They’d send him tips about the event, like photos and notes about which celebrities were in the VIP tent.
“Sometimes people warn me whenever they know that there’s not going to be good reception at a certain show, like, ‘Oh, this stadium is known for having bad reception,'” says Lopez. “I’ll purposefully plan beforehand and have people inside the stadium that I know will be able to help me out, and they do. They do it really well. I’m very grateful.”
When Swift’s not on stage, the account regularly posts photos of her outings and creates buzz about the shows to come. The account took on a life outside the Eras Tour when Swift started dating Travis Kelce and attending Kansas City Chiefs games.
Most notably, Lopez’s post surmising Swift “was eating a piece of chicken with ketchup and seemingly ranch” at an NFL game went particularly viral, clocking in today with over 38.1 million views on X.
The “seemingly ranch” concept blew up, reaching the likes of the Kelces themselves and even inspiring celebrity Halloween costumes later that month. At one point, Hidden Valley Ranch even changed its X name to “Seemingly Ranch.” Heinz took the cheeky quote to another level by releasing 100 limited-edition bottles of a new “Ketchup and Seemingly Ranch” sauce just days after the tweet was posted.
Lopez says that “seemingly ranch” might have been the “craziest thing” to spawn from this account. He wasn’t expecting the media surge at all; it was just another one of Lopez’s playfully captioned Swift updates at first.
“I think it was the first Chiefs game Taylor attended, and no one knew she was going to attend. I woke up late, it was early in the morning for me and everyone was blowing up my notifications,” he recalls to PEOPLE. “I was a bit late to it, so I was thinking, oh, what’s something I can tweet to be a little unique? Let me just randomly tweet about this photo.”
He continues, “I think people who had followed me for a while back then, they know the kind of tweets I make. They’re not very serious. I do make a lot of joking tweets and I don’t take my account super formally. It’s really informal. It’s like a fan account that does updates less than an update account,”
Lopez says the magnitude of the moment really hit him when about 20 bottles of “Seemingly Ranch” dressing with his name on them were delivered to his house.
“They did ask for my address. I thought, ‘Oh, they’re just going to send one bottle,'” he shares. “I still have some. I gave them out to my family and my friends.”
In addition to the support from friendships he’s foraged within the fan base, Lopez says he’s backed by his offline pals as well. Some of them even joined him at the Singapore shows. Speaking about his inner circle of friends, Lopez says, “Whenever I need help doing something or editing something or thinking of ideas, I just ask them and they just help me out.
Lopez’s family, however, isn’t as clued in on the ongoings of his life as a digital celebrity, despite the fact that he lives at home. “They don’t really know what I do. They know it’s related to Taylor Swift and social media, but I don’t think they know it’s to this extent,” he says of his family. When he’s up at 4 a.m. watching the Eras Tour on a livestream, he just tells them it’s work, and no one questions it.
In many ways, it really is work. Beyond the required organization and knowledge of all things Swift, Lopez does make money through X monetization. He just doesn’t keep much of the profits.
“I like donating to the animal shelters in Singapore. My plan was originally to do overseas shelters, but I wasn’t able to figure out how it worked. I’m trying to do it for Vancouver for the last stop. Hopefully it works out,” he says. “In the future, I plan to be a [veterinarian]. That’s what I’m aiming for. So I think it’s nice if I start contributing to that part of the culture early on.”
Next up for Lopez — after the closing night of the Eras Tour, of course — is university, he hopes, which will move him closer to his goal of professionally caring for animals. As for the @tswifterastour account, he says it’ll likely continue as “a normal fan account,” but he’ll maintain the same level of “respect” for Swift’s life and privacy, which have always been top priorities for the X user.
“I purposefully don’t post when people take photos of her without her knowing in public or at a restaurant, inside the restaurant or something. I don’t post those. I don’t like those spreading around,” he says. “I just like to spread a positive image … I think that’s quite important.”
That ethos has set Lopez’s work apart from other fan pages, and he says he’s received a lot of encouraging feedback from followers about that fact.
“With the tour ending, a lot of people [are] DMing me saying this account has been such a safe space for them. It’s like the only reason they still have this app or they’re going to miss it,” Lopez tells PEOPLE. “You don’t have to miss it. I’m still going to be here, just not updating [about] the tour.”
Lopez also hopes that his devotion to the Eras Tour — whether shown through his posts on X or in interviews — sends a heartfelt message to Swift, too.
“I just want to thank her for being such a safe space for so many people like me, my friends, everyone online,” he notes. “I mean, she definitely knows the impact her music has made, but it never hurts to tell her again.”
Source: People
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